A COMPREHENSIVE REVIEW ON SEARCH ENGINE OPTIMIZATION

Tanveer Singh

Abstract


Search Engine Optimization (SEO) has become an important part of Search engine marketing. Trends, contents, importance and working of SEO and comparison of various page ranking algorithms have been reviewed in this paper. Humanized Ranking, Mobile search which are the biggest search medium are also discussed. Due to the increase in number of web sites, web page links, there is need to properly rank the web pages from most relevant to least relevant web site links according to the need of the user. Need of the hour is a web marketing technique known as search engine optimization.

Keywords: search engine; page rank; optimization; SEO trends; SEM; web crawler.

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